Retail Design For MIKIMOTO
Jewelry Shop
Beijing, China
Architects | Jiazhi Xiao |
Area | 152m² |
Year | 2024 |
Photographs | Yanchun Lu |
Manufacturers | Häfele, Meanwell, XIEHE, Futurelinear |
Builder | Shangyuan design and Construction Co., ltd. |
Project Team/Lead Designer | Shangyuan Design Studio, Jiazhi Xiao |
Program / Use / Building Function | Jewelry |
Client | MIKIMOTO |
Internal Area | 125m² |
External Area | 27m² |
City | Beijing |
Country | China |
The store presents a sophisticated and high-end atmosphere, characterized by its expansive layout and luxurious design elements. The design showcases a lavish and elegant style, enhanced by strategically placed neon linear lighting that creates a glamorous and refined ambiance throughout the space.
The background walls are designed with bold, geometric lines that impart a strong sense of structure and modernity. These striking lines contribute to the store’s dynamic visual appeal, providing a dramatic contrast against the smooth, high-quality finishes of the interior.
Jewellery Display Case Designs
The custom-designed display cabinets are meticulously crafted to resonate with the store’s sophisticated aesthetic. These jewelry showcases are designed with ultra-white glass with 90% light transmittance, light khaki velvet as the internal finish and a wood as the external finish, with the same color as the whole store, which ensuring they complement the overall grandeur of the space. The integration of elegant, functional design elements in the display units highlights the store’s merchandise while enhancing the luxurious ambiance.


Physical Store Completion






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